India’s Godrej & Boyce adopts Microsoft Dynamics CRM – Case Study


India’s Godrej & Boyce adopts Microsoft Dynamics CRM




My consolidated book recommendations

Creating value through Customer Relationship Optimization

Books Management Books

Over the last thirty years, I have been fortunate to read some excellent books which have been very inspirational, or have brought out a story of dreams, toil and success. Then there are some which narrated milestones in the history of Information Technology.  I have missed out on several good books as well. So here goes (not in any specific order).

  1. The Soul of a New Machine, Tracey Kidder
  2. Nudist on the Late Shift, Po Brosnon
  3. Crossing the Chasm, Geoffery Moore
  4. The Essential Drucker, Peter Drucker
  5. Seven Habits of Highly Effective People, Stephen R. Covey
  6. Maverick, Ricardo Semler
  7. Hidden Persuaders, Vance Packard
  8. Negotiate to Close, Gary Karrass
  9. The TCS Story and Beyond, S. Ramadurai
  10. Beyond the last blue mountain: A life of JRD Tata, R.M. Lala
  11. Who says Elephants can’t dance, Louis V. Gerstner, Jr.
  12. The One Minute Manager by Kenneth H. Blanchard and Spencer Johnson

  13. How to win friends…

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Industry Templates For CRM 2013 – Microsoft Dynamics CRM UK Blog

MS CRM 2013

   An incredible 23 industry templates! Never done before.



Industry Templates For CRM 2013 – Microsoft Dynamics CRM UK Blog – Site Home – MSDN Blogs.

Announcing a Better, Faster and Smoother Support Process for our CRM customers

bel01jpgAs part of our continuous effort to give you a better experience, we have just migrated our customer support processes to Freshdesk
( We strive to take full advantage of the powerful capabilities and best-practices in Freshdesk, to give you a better support experience.

How does this make a difference to you?

Not a lot changes in terms of how you get in touch with us. You can shoot us an email to, and our support system will automatically create a ticket on your behalf. You will also be notified of our responses and status changes to your tickets via email as well, and you can send out your replies directly.

The first time you send us a support query, you will receive an email with activation instructions to login to our support portal at Going forward, you can check the status or add comments to your support queries here.

We are actively populating our support portal with FAQs and solutions in our knowledge base, so you can help yourself to how-tos and instructions. You can also discuss your ideas and share tips in our community forums.

Talk to us on Social too

Our support team is now listening to conversations on our Twitter handle

(@belladonnait) and Facebook page ( In addition to phone, email and through our website, feel free to reach us here as well.

We love hearing from you

We strive to give you an awesome support experience with every query, and your feedback will help us get there faster. We will be sending out satisfaction surveys for you to rate your support experience with us periodically.

If you have any doubts or queries regarding our new support tools and policies, please drop us a line at, and we’ll be glad to assist you. And make sure you visit our new support portal at

Microsoft Dynamics CRM Social Listening explained.

Microsoft Dynamics CRM

Jennifer Pollard Explains Why CRM Social Listening Is For Everyone, Not Just Enterprise « CRM Software Blog

Infographic: How the Best Sales Professionals Use CRM and Technology to Win

Creating value through Customer Relationship Optimization

Pretty much my take on CRM usage statistics. Very interesting to note that sales people believe that CRM offers a higher ROI than Social Media.

CRM Usage Statistics

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CRM success truly hinges on effective change management.

Love Travelling

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about my thoughts, travel, feelings and the joy of motherhood for my 3 darling devils - Oviya, Panimalar & Ilampozhil

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