If the Customer Is Always Right, You’re in Trouble – Brent Adamson, Matthew Dixon, and Nicholas Toman – Harvard Business Review

Love this post- something all CRM implementation people must bear in mind as well. You are the expert, not the customer.

Creating value through Customer Relationship Optimization

Love this post- something all CRM implementation people must bear in mind as well. You are the expert, not the customer.

If the Customer Is Always Right, You’re in Trouble – Brent Adamson, Matthew Dixon, and Nicholas Toman – Harvard Business Review.

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