Final thoughts for 2015 on the Enterprise Software scenario

As we wind down another year, which did not see the Enterprise Software market clock any great growth, here is what I think are the changes we’ll see in 2016 in the Enterprise Software market.

 

  1. Vendors will force cloud adoption a lot faster. One of the primary reasons for the lack of growth in the past couple of years has been the ‘FUD’ factor surrounding migration to cloud. My prediction is that winners will be AWS and Microsoft Azure.
  2. CRM could start now connecting to even supply chain, going beyond ERP integration. Vendors like Orbis Software, Scribetech and Data2CRM are the companies that will gain.
  3. Traditional CRM deployments will get a serious overhaul with e-commerce, mobility and social driving the change. This has been happening gradually, but the pace will pick up. Salesforce, Microsoft Dynamics and SAP C4C will be the likely winners. Though there are products like Nimble and Bitrix24, they are not Enterprise class. Similarly, contact centre products will scale and integrate with Enterprise CRMs. The clear winner could be Desk.com, which will also breathe a new lease of life into Salesforce. I think zendesk, freshdesk and many such offerings will be acquired in the next 18 months.
  4. There is a huge empty space in the customer service ‘complaint to resolution‘ aggregation place. We can still buy multiple products from a single portal like Amazon or Flipkart, but to get service, you have to go to respective manufacturers or service providers.
  5. Finally, the number crunching and analytics will mature and provide customers with sensible, decision ready matrices. Watch out for Tableau, Qlik and SAS.

 

Wishing everyone a happy and prosperous 2016!

 

 

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C2C implementation of Oracle CRM on Demand

MyfamilyBiz is a unique business model, and we are very pleased to have been associated with them in the deployment of Oracle CRM on Demand. Consumer to Consumer is a path breaking concept and addresses what Dr. Prahlad had described as the  “fortune at the bottom of the pyramid“.

Rao Sahibs, the couple that manage this business says:  “Using the Oracle CRM solution, they track new members, tell the way the products move, their popularity and the location. Every member’s details are stored and managed by Oracle. The production is based on these inputs.” Read the full story in Hindu Business line here . Lalitha  has also been featured in Hindu’s features section for 11/11/11. Read the feature here.

And you can read all about this business at their website: myfamilybiz.in .  We also thank Creative Probers for their amazing functional and technical knowledge and contribution.

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