CRM is Fragmenting. It’s A Controversial Topic | Forrester Blogs

CRM is Fragmenting. It’s A Controversial Topic | Forrester Blogs.

Time to reinvent CRM says ZDnet

Slightly long winded, but rich in content.  Worth a read.

What we are doing at BelladonnaIT is to address two questions mentioned in this article  on ‘Obstacles to CRM Innovation’.

  • CRM has historically been seen as a software tool, rather than a systematic approach to understanding and managing successful customer outcomes (as defined by the customer), and vendors perpetuate the myth.
  • CRM is delivered through sets of features attractive to functional silos within organizations with no guaranteed integration, inter-dependencies and change management built in

We are constantly working with our customers to overcome these challenges they face in CRM adoption.

Process enhancements designed and developed by BelladonnaIT.

Process enhancements designed and developed by BelladonnaIT.

 

Full article here:  Reinventing CRM? Mike Boysen says it’s time | ZDNet.

 

 

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