Oracle Publishes case study of CRM on Demand implementation at the Pride Hotels

  http://thepridehotel.comIndustry:Travel and Transportation

Annual Revenue:

US$22 million



The Pride Hotel Reduces Performance Reporting Times from Seven Days to Real Time

Since opening its first hotel in Pune in 1988, The Pride Hotel Group has become one of the fastest growing hotel chains in India. The company currently operates 12 hotels in Ahmedabad, Bangalore, Chennai, Gurgaon, Jaipur, Nagpur, Pune, Salem, Ranipet, and Alleppy. It has three brands: Pride Hotels, offering five-star hotel accommodation; Pride Biznotel, catering to business travelers; and Pride Resorts, providing moderately priced hotels in tourist destinations. The Pride Hotel Group also plans to open further hotels in Kolkata, Mumbai, and New Delhi by 2012. It has 10 sales and marketing offices across India with 72 sales and marketing employees, as well as a further 1,500 hotel staff.



  • §  Create a reliable, integrated customer relationship platform for the sales and marketing team, so they no longer have to rely on the property management system used by individual hotel managers

  • §  Integrate data from 10 sales and marketing offices into one database instead of using separate manual spreadsheets

  • §  Enable 72 employees in different offices to monitor and track customer accounts and exchange lead information without relying on emails

  • § Accommodate the group’s rapid growth and expansion plans


  • § Engaged Oracle Partner Belladonna Information Technologies to deploy Oracle CRM On Demand, providing sales and marketing staff with integrated end-to-end customer account information, such as contact details and booking requirements

  • § Enabled sales and marketing staff from 10 different offices to instantly access and track leads and opportunities information from across the group by integrating customer lead capture data

  • § Reduced time taken to generate critical business reports, such as employee product revenue and performance reports, from five to seven working days to real time

  • § Created analytical reports such as customer lead and opportunity generation metrics for sales managers, which were not possible while using the property management system

  • § Provided sales staff and managers with customer snapshots, which enables more efficient marketing, targeted directly at customers based on their previous bookings and requirements

Oracle Products & Services:Oracle CRM On Demand 
Oracle Partner:Belladonna Information    “Oracle CRM On Demand is a flexible, secure application with deep reporting capabilities. We are the first hospitality group in India to implement Oracle CRM ON Demand and as such have developed a customer relationship system that is one of a kind.” – Tridib Ghosh, Associate Vice President of Sales and Marketing

Copyright © 2011, Oracle. All rights reserved.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

Other names may be trademarks of their respective owners.

Published April 2011

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