Automating CRM tasks easily and painlessly

Some of the challenges during a CRM implementation include automation of some of the mundane tasks like:

  1. Literature Fulfilment
  2. SMS/E-mail alerts
  3. Archival of e-mails
  4. Sending out welcome packs, gift coupons and other marketing material.

This is true of most CRMs I have come across- Microsoft Dynamics, Sage CRM, Sage Saleslogix CRM and a couple of others.

I was very impressed with what Orbis Software’s TaskCentre solution could achieve so easily and at a very affordable price. We are very excited about TaskCentre based on some of the discussions and walk through’s we have done for our prospects.  Here is a link to their page on Business Process Management (BPM) Software for CRM Applications. You can  download some cool white papers as well.


Oracle Publishes case study of CRM on Demand implementation at the Pride Hotels

  http://thepridehotel.comIndustry:Travel and Transportation

Annual Revenue:

US$22 million



The Pride Hotel Reduces Performance Reporting Times from Seven Days to Real Time

Since opening its first hotel in Pune in 1988, The Pride Hotel Group has become one of the fastest growing hotel chains in India. The company currently operates 12 hotels in Ahmedabad, Bangalore, Chennai, Gurgaon, Jaipur, Nagpur, Pune, Salem, Ranipet, and Alleppy. It has three brands: Pride Hotels, offering five-star hotel accommodation; Pride Biznotel, catering to business travelers; and Pride Resorts, providing moderately priced hotels in tourist destinations. The Pride Hotel Group also plans to open further hotels in Kolkata, Mumbai, and New Delhi by 2012. It has 10 sales and marketing offices across India with 72 sales and marketing employees, as well as a further 1,500 hotel staff.



  • §  Create a reliable, integrated customer relationship platform for the sales and marketing team, so they no longer have to rely on the property management system used by individual hotel managers

  • §  Integrate data from 10 sales and marketing offices into one database instead of using separate manual spreadsheets

  • §  Enable 72 employees in different offices to monitor and track customer accounts and exchange lead information without relying on emails

  • § Accommodate the group’s rapid growth and expansion plans


  • § Engaged Oracle Partner Belladonna Information Technologies to deploy Oracle CRM On Demand, providing sales and marketing staff with integrated end-to-end customer account information, such as contact details and booking requirements

  • § Enabled sales and marketing staff from 10 different offices to instantly access and track leads and opportunities information from across the group by integrating customer lead capture data

  • § Reduced time taken to generate critical business reports, such as employee product revenue and performance reports, from five to seven working days to real time

  • § Created analytical reports such as customer lead and opportunity generation metrics for sales managers, which were not possible while using the property management system

  • § Provided sales staff and managers with customer snapshots, which enables more efficient marketing, targeted directly at customers based on their previous bookings and requirements

Oracle Products & Services:Oracle CRM On Demand 
Oracle Partner:Belladonna Information    “Oracle CRM On Demand is a flexible, secure application with deep reporting capabilities. We are the first hospitality group in India to implement Oracle CRM ON Demand and as such have developed a customer relationship system that is one of a kind.” – Tridib Ghosh, Associate Vice President of Sales and Marketing

Copyright © 2011, Oracle. All rights reserved.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

Other names may be trademarks of their respective owners.

Published April 2011

Oracle CRM on Demand for various Industries

How Oracle CRM on Demand caters to a wide variety of Industry verticals. They include:

  1. Automotive
  2. Wealth Management
  3. Pharma
  4. Life Sciences
  5. High Tech

Read more here. You can download brochures and see a quick demo as well.

A customer care solution that any small business can afford

So you think putting a customer service call center is going to set you back by a few crores?  Up until now, it used to. Not any more. Belladonna IT is now delivering affordable customer care solutions at affordable prices. What is more,

  • Pay as you use subscription model
  • Best of Breed CRM, Call Center and SMS Gateways
  • No major capital investment
  • custom configured for Indian market
CRM solution integrated with call centre and SMS gateway

Customer care solution from Belladonna IT

The Components of the solution are:

  1. Oracle CRM on Demand
  2. Reliance Intellicontact Call Center Solutions
  3. Unicel SMS and Virtual Number solutions

Key features and benefits.

Feature Benefit
1 Toll Free calling for customer More customer friendly
2 Automatic Pop up of Customer Record on call Agent Productivity increase. No need to search for caller details
3 Auto assignment of Service Agent Mapped Agent/Location increases assignment of complaints instantly
4 Instantly Alert Service Agent Quicker response time
5 Service Agent can reply via SMS about status of the call Improved response time and call closure.
6 Built in Reports and Analytics Rapid decision making, quicker ROI.

So there you have it. Custom built Custom care solution for small businesses, built with best service providers. So no fears of scalability, performance, downtime. Keep serving your customers.

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